Created For Creatives | A Podcast by the London International Awards

Best friends and masters of production Oliver Fuselier & Tanya LeSieur bring us a conversation about Advertising: A Look Into The Creative Process and What Part Does Trust Play In The Big Picture.  Oliver, Managing Parter / Executive Director, at Great Guns USA, and Tanya, Head of Production / Associate Partner, MUH-TAY-ZIK / HOF-FER, give our young Creative LIAisons lessons on how to recommend directors, deal with clients, think beyond (and in) the box, why tech scouts are so important, paying attention to digital assets, and how to propel new talent forward.

Creative LIAisons continues with Marty Martinez, CCO of TANK Worldwide. In this session, Marty talks about how brands significantly push creativity, why it's important to keep honesty at the core, creative stamina, and why you need to build a team that embraces a shared philosophy. This session is filled with Q&A and video examples that exemplify how to create an emotional narrative.   

LIA's 2021 Creative LIAisons program continues with our favorite audio Connoisseur, Ralph van Dijk. Thirty years ago Ralph started the agency Eardrum, which has since won every major advertising award you can think of.  In this session Ralph breaks down who the audio super heroes are, what it means to be an agency that specializes in audio, creative casting, expanding your opportunities in the audio universe (Podcasts!), and more.  

Here he introduces his audience to the audio universe of super heroes, aptly named the Streamer, The Podcaster, Captain Radio and the Super Voice. Ralph highlighted each hero's super powers and kryptonite. He gave audio examples that pushed creativity beyond the confines of the traditional - ideas and executions that broke the ad break wall to owning the ad break completely to bravely exploring new opportunities in the sonic world.  

For more information on Creative LIAisons, email [email protected].  

#CreativeLIAisons #LIAawards #CreatedForCreatives #CreativeCoaching

---- 

Ralph van Dijk, Founder of Eardrum Eardrum: https://eardrum.com.au/

LinkedIn: https://www.linkedin.com/in/ralph-van-dijk-b947257

Twitter: https://twitter.com/ralphvandijk 

LIA Homepage: https://www.liaawards.com/

IG: @lia_awards

Twitter: @liaawards