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Creating a "Best of" Online Campaign
One of the neatest and surprisingly easiest ways we’ve seen to engage with your local community is to offer a “Best of” campaign on your radio station website. These are created for your listeners to submit and/or vote on their favorite local businesses like restaurants, auto service shops, coffee shops, best pizza, etc. It’s sure to generate a buzz on-air and through social channels… not to mention revenue.
We're joined by Michael Brannon, Executive Video President for Radio Alabama. They have several radio stations across Alabama as well as news and sports websites. Each year they run a popular "Best of the Coosa Valley" campaign. Check it out here. The service they are using is SecondSteet (now known as "Upland"): https://uplandsoftware.com/secondstreet. However, you can use your own tools to achieve the same results.
Need a list of categories to start with? Download this PDF.
Steps for creating your online "Best of" campaign:
#1 Create a form for business submissions.
#2 Create the “Best Of” page for the information, sponsors, and the call for submissions form.
#3 Tabulate the submissions.
#4 Create a voting form or polls.
#5 Replace the submissions form with the voting form/polls on your “Best of” page.
#6 Display the results & promote the winners.
We go more in-depth with our steps at https://www.skyrocketradio.com/podcast/creating-a-best-of-campaign.
This kind of promotion will surely generate a large influx of visitors, so ensure you have a proper hosting provider to handle the load. Need help with the first steps? Reach out to us.
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By Jim Sherwood
5
11 ratings
One of the neatest and surprisingly easiest ways we’ve seen to engage with your local community is to offer a “Best of” campaign on your radio station website. These are created for your listeners to submit and/or vote on their favorite local businesses like restaurants, auto service shops, coffee shops, best pizza, etc. It’s sure to generate a buzz on-air and through social channels… not to mention revenue.
We're joined by Michael Brannon, Executive Video President for Radio Alabama. They have several radio stations across Alabama as well as news and sports websites. Each year they run a popular "Best of the Coosa Valley" campaign. Check it out here. The service they are using is SecondSteet (now known as "Upland"): https://uplandsoftware.com/secondstreet. However, you can use your own tools to achieve the same results.
Need a list of categories to start with? Download this PDF.
Steps for creating your online "Best of" campaign:
#1 Create a form for business submissions.
#2 Create the “Best Of” page for the information, sponsors, and the call for submissions form.
#3 Tabulate the submissions.
#4 Create a voting form or polls.
#5 Replace the submissions form with the voting form/polls on your “Best of” page.
#6 Display the results & promote the winners.
We go more in-depth with our steps at https://www.skyrocketradio.com/podcast/creating-a-best-of-campaign.
This kind of promotion will surely generate a large influx of visitors, so ensure you have a proper hosting provider to handle the load. Need help with the first steps? Reach out to us.