In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason:

Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies.

Show Notes

·      [01:42] Are you a coffee or tea drinker?

·      [02:38] Can you summarize your expertise?

·      [03:42] How has “transparency culture” affected the B2B industry?

·      [05:29] Are B2B companies doing more PR and marketing?

·      [07:56] Are there any common mistakes PR pros make for B2B?

·      [09:19] Is short-form content popular because of short attention spans?

·      [10:14] How long does it take for testing with a new client?

·      [13:20] How do PR pros go about staying the course when management does not see the vision?

·      [14:55] Do you have any formulas for marketing?

·      [20:14] How do you conduct a proper audit?

·      [22:03] How has social media affected B2B in the last few years?

·      [23:32] Is LinkedIn more important for B2B companies?

·      [25:16] Is there any content that B2B PR pros overlook?

·      [26:57] How will B2B change in the next five years?

·      [29:21] Fun question: What is one tool you would like to create for B2B PR pros?

·      [30:31] Final thoughts

·     Jason Bradwell was our guest today.

Episode Length: 31:22

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