When it comes to “branding,” there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, business owner and branding strategist at Big Bold Brand, comes into play. In this episode, Karely offers up a paradigm shift and insightful perspective on how to approach branding as a way to define fundamental values and core messaging, and differentiate from competitors. 

Join Karley and Cliff as they take a deep dive into brand leadership, the strategy before the strategy, and the difference between branding and marketing.

Surefire Audit & Guide download: https://www.bigboldbrand.com/surefireaudit/

What you’ll learn: 

• Karley’s background growing up in Ontario, and the similarities between that area of rural Canada and rural America
• Karley’s experience as an endurance cycling athlete and the comparison of adrenal fatigue in sports and in business and how to address it
• Karley’s journey from a graphic designer to a strategic business owner
• Karley’s concept of “the strategy before the strategy”
• Karley’s current day-to-day role at Big Bold Brand and the type of clients she works with
• Defining brand leadership, Karley’s “surefire method” of differentiation and how to take the strategy off the page
• What the rural lifestyle means to Karley