In this episode, Rachel Liepman, DVM, MS, DACVIM (LAIM), talked about her experience creating a brand identity for her practice, EquIMed Equine Veterinary Services, in Carefree, Arizona. She described the process of creating a logo and tagline, shared how having a strong brand identity allowed her to attract the right clients to her practice, and explained how she navigated starting a solo practice after many years as an associate.

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Business of Practice Podcast Hosts, Guests, and Links Episode 125:

• Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement | Email Carly ([email protected]) | Connect with Carly on LinkedIn
• Guest: Rachel Liepman, DVM, MS, DACIM (LAIM)
• Podcast Website: The Business of Practice