The director of marketing and operations, Anna Matei at Movemeon joined us today. MoveMeOn provides online career exploration and hiring for freelance and permanent roles across start-ups, scale-ups, consultancies, corporates, private equity & venture capital. Anna discusses their detailed personas and offers us insights into their acquisition channels. As their website is a key channel to lead generation Anna looks to create a clear and responsive buying journey while encouraging a multi-channel sales funnel.