Peter Hawkins' book Creating a Coaching Culture explores how organizations can integrate coaching into their overall strategy and operations to improve performance and create shared value.

The book outlines a seven-step model for building a coaching culture. It starts by establishing a panel of external coaches, progressing to embedding coaching in HR processes, and ultimately making coaching the predominant management style.

Hawkins emphasizes aligning coaching strategies with broader organizational goals and culture change initiatives. The book also addresses challenges and pitfalls in establishing a coaching culture, including evaluating return on investment and fostering a coaching approach across all stakeholder relationships.

Finally, it examines different pathways to creating a coaching culture and the importance of continuous professional development and supervision for coaches.