The Shell Pioneering Performance Pavilion does more than just tell Shell's (@Shell) story; it creates an experience that engages event attendees and encourages a community of like-minded individuals all working towards a common goal. Don Moser is the man responsible for Shell's partnership with SEMA (@SEMASHOW). He also brought Shell and UTI (@UTITweet) together, a relationship that UTI's Terry Emig has seen benefit the auto industry already.