We are almost a year into the COVID-19 pandemic in the United States. Some businesses still haven’t adapted to the new needs of their customers. Jay Baer—a thought leader, keynote speaker, and advisor to many notable clients—shares his perspective with Start With A Win listeners that COVID-19 has provided an unprecedented opportunity for business growth if business owners are willing to take it. Right now, every business is a start-up because every business is having to reinvent themselves to accommodate the restrictions, changes, new expectations, and new needs of the business environment and consumers. People have adopted new ways of making purchasing decisions. Only the businesses that have kept up with their customers and the market are going to grow. 

Jay and his team have come up with a framework for achieving the coveted customer experience, which means that when you consistently exceed expectations, price and perfection don’t matter any longer. Instead, customers will be won or lost based on these three qualities: quick, clear, and kind. That framework is what people care about right now, and it is the best way for businesses to differentiate themselves from their competitors. Almost every interaction they have had with anyone in 2020 has lacked those specific qualities. Even if you think you are doing a great job of practicing these qualities, you may be astounded to see the positive changes that would result from intentionally focusing on providing customers with a quick, clear, and kind experience. Consumers will be so pleasantly surprised that they will become unofficial brand ambassadors for you and help bring new business in the door.

Connect with Jay:

https://www.convinceandconvert.com/

https://www.jaybaer.com/ 

https://podcasts.apple.com/us/podcast/social-pros-podcast/id499844469 

https://twitter.com/jaybaer

https://www.linkedin.com/in/jaybaer 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

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