It’s easy to get wrapped up in cool imagery, rich content, software jargon, and technical details but does your website actually speak to your audience and engage them. On a mission to create a more engaging website that is customer-centric is Digital Marketing Manager at Fulcrum, Carolyn Ring. Fulcrum is a SaaS platform allowing small and mid-sized manufacturers to improve efficiency through workflow optimization and automated data collection. Carolyn dives into her tactics and experiences when it comes to trying to support customers and convert them. She looks to the future of an interactive and engaging website.