The One Small Change Podcast

Creating a Dynamic Brand Identity with Brigitte Bojkowszky


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In this episode of The One Small Change Podcast, Yvonne McCoy welcomes Brigitte Borski, PhD, as they explore the profound impact of a mindset shift on personal and professional transformation. Brigitte discusses how starting with a single change in mindset can lead to a domino effect of personal evolution and entrepreneurial success. Sharing her own journey from a flight attendant to a professor and entrepreneur, Brigitte highlights the importance of resilience and embracing discomfort as a place for growth and opportunity. The discussion also delves into the essentials of personal branding and how a growth mindset is key to unlocking potential both in entrepreneurship and beyond.

Guest Bio:

Brigitte Borski, PhD, is an accomplished entrepreneur with a diverse background in academia, corporate leadership, and professorship. Her passion lies in helping individuals embrace a growth mindset and develop a personal brand that aligns with their values and ambitions. Brigitte's journey from a flight attendant to an entrepreneur has equipped her with unique insights into the power of transformation through seemingly small changes.

Chapters:

00:00 Embracing Failure as Growth

05:48 "Embrace Uncertainty for Growth"

08:06 "Resilience in Weight Loss & Entrepreneurship"

12:35 Entrepreneurship: Exploration and Growth Mindset

15:05 "Define Your Personal Brand First"

18:44 "Coaching: Balancing Logic and Emotion"

22:16 Embrace Growth and Uniqueness

26:35 "Stay Curious: Fuel Your Growth"

27:23 Embrace Small Changes Together

Main Quote:

"Your brand is not what you do. It's who you are and how you show up in the world. It's the light you bring that turns invisibility into impact." - Brigitte Borski

Links:

  • https://bridgetbrands.com/

...more
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The One Small Change PodcastBy Yvonne McCoy