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Creating a hook, how do you get someones attention?
A story doesn’t really get started until there is a problem. We know this from every good book and movie we’ve read and seen. But how do you translate that storytelling technique into a website?
You create a hook on your website by opening a story loop. What is a story loop? It is a question about a problem your visitors are facing. They relate to the question and then they want to know how to resolve the problem. Your product or service is the solution and will resolve the story loop.
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By The Virtual Marketing DirectorsA story doesn’t really get started until there is a problem. We know this from every good book and movie we’ve read and seen. But how do you translate that storytelling technique into a website?
You create a hook on your website by opening a story loop. What is a story loop? It is a question about a problem your visitors are facing. They relate to the question and then they want to know how to resolve the problem. Your product or service is the solution and will resolve the story loop.