Happy International Podcasts Day!

A break from the normal programming to give you food for thought. Why is podcasting so popular?

Because it taps into an innate region of our psyche, we need storytelling to make sense of the world.

Ages ago our ancestors gathered around the campfire to tell stories, these stories became mythology. This mythology defined communities, as they are a shared experience.

Fast forward to today, with a globalised world traditional folk tales are getting lost on message. With the power and reach of podcasts and a global village, a new mythology, a global mythology is been forged.