In this episode, Veronique James, founder and CEO of The James Agency (TJA), underscores the power of a people-first culture in shaping both workplace satisfaction and agency success. The James Agency No. 3394 on the 2024 Inc. 5000 list. She explains how a tenured leadership team—grounded in accountability and integrity—strengthens employee engagement, fosters trust, and drives stronger client relationships. Veronique draws a direct link between happy, supported employees and the delivery of higher-quality outcomes for clients, while also highlighting how AI can be harnessed to boost efficiency and creativity without compromising culture. Reflecting on her 20 years as a leader, she shares the importance of weaving company values into everyday practices and the challenges of preserving culture during times of growth. She also emphasizes the role of vulnerability in leadership, noting that openness builds deeper connections within teams. At its core, the conversation reinforces that a people-first culture is not just about employee well-being—it is the foundation of client success and long-term organizational growth.