Russ and I talk about the advantages of starting a personal website or landing page if you are in any type of group practice situation.  Starting your own website can help you spread your individual brand, market both yourself and the practice and allow you to "stand out" from similar specialists in your group.  Best of all, whatever SEO and web rankings you build...move with you should you ever leave!  We also talk about why med students, interns, residents and fellow should start their sites now!