Telehealth visionary Michael Greiwe, M.D. tells us the story of how he conceived of "OrthoLIve," an orthopedic telemedicine platform he developed in 2015.  Dr. Greiwe is CEO and Founder of OrthoLive.

Motivated to improve the lives of his patients who sometimes drove hours for an office visit, Greiwe was able to implement a system that not only improved the lives of his patients, but also improved the efficiency of his practice.

Fearful that "technology could hurt us," his own data analysis revealed to him, and his colleagues, that telemedicine could actually improve patient satisfaction, save time for physicians and grow the practice.

While OrthoLive is designed for orthopedic surgeons, SpringHealthLive is designed to achieve the same goals for other medical specialties.

Russ and Randy
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All the best!

Russ…and Randy
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Jennifer Thompson, president of Insight Marketing and host of the podcast "Dr Marketing Tips," joins us this episode and gives us her tips on how to best use social media to market ourselves and our practices.

Jennifer insists you must be "in" social media to use it as an effective marketing tool.  Just being "on" social media has become passé (that is, dead), and now, for you to become an effective marketer, you must involve yourself and your community.

Those with questions about health need answers.  Information emanating from anyone or anything but an authority can lead to confusion.  As we look forward to guidance from our authorities about the pandemic, our prospective patients online look for guidance from their own authorities with regard to their own health issues.

Becoming an online authority in healthcare is easy and natural for healthcare providers...as we are already authorities.

Dr. Lewis is a practicing optometrist in the San Francisco Bay area.  He has managed thousands of refractive patients and has developed an automated, yet personalized, digital system to increase referrals from existing patients. The system allows complete customization for both the patient and the doctor. In addition to increasing referrals, this is a great way to increase ratings and reviews.

LinkedIn is the preferred professional social media platform. This episode covers the basic information everyone should include in their LinkedIn profile.

Pay attention to the following areas: headline (tagline), banner image, head shots, description and summary.

Lastly, we offer some tips on preventing grammar and spelling mistakes.

Two factor authentication (2FA) is not a marketing tool and won't get your website ranked, but it will keep your website safe from intruders and your other digital accounts safe as well. 2FA involves the user to have or know 2 of 3 unique identifiers that only the user can know, they are: something you know, something you have and something you are. Two factor authentication requires a second piece of information to insure your identity.

Relevant, refreshed and regular are the 3 Rs of SEO. These 3 concepts will give you a better understanding of what sites get ranked well and why. In addition, you'll understand SEO even better looking through the lens of the consumer, aka web serfer, aka your next patient. Websites that pay attention to the "3Rs" get higher rankings of their webpages.

In this episode we explain the process of SEO for your YouTube videos. Optimizing videos requires attention in 5 different fields of the "information and settings" tab of your video. Though optimization really relates to anything to improve views of the video, we are restricting this episode to optimizing your video through: 1) File Name 2) Title of Video 3) Description 4) Thumbnail and 5) Tags. Optimization will help increase the total number of views of your videos by getting your videos to rank well.

Getting your YouTube videos to rank well takes a little more ingenuity  than getting your webpages to rank on the other search engines using traditional SEO approaches.  Video is difficult to index, whereas text articles on your web site are easiest, but it can be done.  The secret is to do everything you can do to increase your views...and here's how and why.

Whatever content you are publishing on your website or social media, is it valuable? 

While all health providers tend to discount the value of their services, we tend to discount the value of our articles, newsletters, videos and podcasts.

Here are some easy questions you can ask to evaluate the value of your content.  You answer "yes" to any of these questions...you are providing value!