Randy started publishing his own surgical videos on YouTube about 7 years ago.  His total views are fast approaching 1 million views!  During this episode Russ interviews Randy about how he produced his videos, and how it has benefited his practice.  It definitely has helped his SEO and marketing and we'll share with you how it helps..and why. 

Russ and Randy

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We review our favorite software we use for video editing and for screen capture.  There are several platforms to use for video editing, but we remark about a few programs we each like for both video editing AND screen capture.  Screen capture is the fancy term for taking video of your computer screen!  We remark on ease of use, price and features.  It can't be that hard!  We use these!

Russ and Randy

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Want to create an eBook using "best practices"?  Want it to be a best seller?   In previous episodes, we have guided you to create an eBook composed of your blog posts and articles, but here, we make recommendations for those of you interested to taking it to the next level.   We give about a dozen or so "must have" tips to consider when writing your eBook.

Creating your eBook can be easy.  Just "copy and paste."  If you are ready to write an eBook, we are assuming you have a website.  Use the content from your website/blog to create your eBook.  We discuss 3 simple steps to identify the "right" content and how to easily use your existing content to create your eBook.  What's more, there's no need to re-write your existing content.  Just "copy and paste."

Russ has tremendous experience with writing an eBook.  Ebooks are different than a traditional published book, but basically is an electronic file which can be downloaded and read as an electronic book.  Ebooks are cheaper and can be as long or short as you want.  There are several reason why you might consider writing your own ebook to grow your practice and/or market your organization.

Russ and Randy

We all need to be asking for a review from our patients.  Online reviews are essential to every marketing plan and are integral to the next patient's decision to make a new appointment.  Asking for patient reviews is much more acceptable and commonplace than just a few years ago.  Here our some suggestions how to effectively and seamlessly make your request. 

Russ and Randy

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Russ and I want to thank you for your patronage and following over the past 75 or so episodes of "Russ and Randy."  We have learned quite a bit in the last 18 months of production: we have made some mistakes and have made some improvements to the show.  Most of all, we have learned some great lessons...such as doctors don't know everything!  Happy Thanksgiving! -- R and R

What's the proper way to ASK someone to guest blog for your website?  We discuss tips and recommendations on how to properly make a request and make your request irresistible!  Guest blogging can be mutually beneficial for you and your guest blogger!  Here's how.  Enjoy!  Russ and Randy.

Hyperlinks, usually activated by a click, connect you to another webpage or file.  Hyperlinks allow you to link quickly and directly to an article of interest or similar resource.  Links are usually colored differently and may be underlined.  Russ and I define different types of hyperlinks and how they affect SEO.  Listen to this episode about using hyperlinks, backlinks and anchor text.  Enjoy!

Russ and Randy

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How do you become a guest blogger?  In this episode Russ and I talk about strategies to increase your opportunity to create quality backlinks to your website by guest blogging.  You want to send a personal request the the webmaster to become a guest author, but only after doing a little research.  We make some suggestions how to do this and make your offer as irresistible as possible.  Enjoy!