Russ and Randy Podcast | Healthcare's Prescription for Web Social

A few years ago, Geisinger Medical Center needed fill staff physician slots.  They chose the typical route of using direct mail to advertise their openings.  Their marketing stretegist convinced them to simultaneously try to market the openings on the Geisinger FaceBook page.  This is a very clean case study where conventional direct mail is compared to FB.  The results are very provoking.

Russ and Randy #healthcarepodcast

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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Your website does not need to outrank the entire world.  To be successful, your website needs only to outrank your competition in the communities and areas that you serve.  Focus on ranking in the zip codes of those areas.  Google search your competitors - similar practices who also have an active web presence - you'll be surprised how few competitors you may actually have!

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Relevant content is content which is meaningful, interesting or memorable on the web.  Content that is not relevant is spam.  Whether on your website or social media platform, your published content has to provide value for it to be consumed.  Relevant content will be opened, read, remembered... and shared.   If your content is meaningless, boring and not relevant...so are you.  Don't spam your audience with non-relevant content.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Scarcity marketing is no longer healthcare's best marketing principle. As sources of health information, practitioners' value to our patients has decreased as Google and the Internet have provided competition. This creates a unique opportunity for health providers to market effectively. The practitioners who rise to the call and provide their own information will be the most successful. 

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Every website should be a blog.  Period.  Is yours?  Blogs were initially a fad, but the ability to easily add content, the basis of SEO, has established their value as the best website platform.  SEO is based on content. Blogs, aka content management systems, are best suited for SEO and the search engines. Themes/Design of a blog can now be changed easily with a click.  No more custom coding.  No more expense.  

In other words, putting your website on a blog platform allows you to maximize your ability tor get your website ranked and still have a 100% customizable website.  It's the best of both worlds.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Transparency is a funny word in medicine.  We don't use it much in medicine, but it is the method by which you become human and relevant to your audience.  Transparency makes you believable.  Transparency is how you begin the process of engaging your reader.  In the digital age, prospective patients want to know "who you are" and not necessarily "what you are."  This episode discusses the 2.5 types of transparency which are important to your "next" patient.  

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

The goal on the Internet is to establish trust.  How does a healthcare website succeed in developing trust?  Every successful business or brand, must provide value to their customers. Think of the brands you trust;  Costco, Amazon, Sears, etc.  We trust these brands because they consistently provide value to us.  So, too, you must provide value (articles on healthcare) on your website.  This is the first step to developing trust with your followers and getting them to make an appointment. Fortunately for healthcare, providing value is a snap. 

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Curating content is the process where you, the healthcare expert, use your expertise to educate your readers.  Choosing popular health topics and adding an explanation, an analysis or your expert opinion provides value to your readers and can help improve traffic and the popularity of your site.  Curating content is an exceptionally powerful tool to build your brand.  Curating is a natural "slam dunk" for a healthcare provider.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Want to podcast (yes, you should)?  Here's how to get started in 3 simple and very, very affordable steps.  Chances are you already have the necessary equipment and you have (almost) nothing to buy.  We talk about recording, hosting and how to get published on iTunes and other platforms.  If we've done it, then it can't be too hard!

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Newsjacking was "invented" by David Meerman Scott and is a marketing technique where credible and authorative content is published in a timely manner.  Publishing your views / opinion / editorials on trending healthcare topics on your blog can increase traffic through newsjacking. As people are online searching those trending keywords, your content is more likely to be found. Slightly different than curating news, you can become an instant authority by publishing your views as a topic becomes (or earlier) popular.  Here are some ways to newsjack.  

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social