Russ and Randy Podcast | Healthcare's Prescription for Web Social

Russ and I share a few ways to increase your website traffic and improve SEO.  As a healthcare authority, participate on others' forums, bulletin boards, chat rooms, blogs, etc.  By doing so, you expose yourself to new networks, online communities and followers.  

Guest blogging, HARO and patient bulletin boards are several ways you can improve traffic to your website.  Utilizing these simple methods can create quality backlinks to your site - a powerful way to improve your SEO.  

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Use images to enhance the readability and increase the shares of your website articles.  Images invite your reader to click, open and read your article.  Images make your article more likely to be shared.  Listen for our favorite sites to obtain "legal" images cheaply and how to best optimize them.  Enjoy.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Russ and I talk about the advantages of starting a personal website or landing page if you are in any type of group practice situation.  Starting your own website can help you spread your individual brand, market both yourself and the practice and allow you to "stand out" from similar specialists in your group.  Best of all, whatever SEO and web rankings you build...move with you should you ever leave!  We also talk about why med students, interns, residents and fellow should start their sites now!

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

When do you need to use encrypted messaging (text or email) when communicating with your patients?  Encrypted messaging is mandated by HIPAA when protected health information (PHI) is involved but is NOT required in your email newsletters and such regarding general educational material.  Russ and I are NOT attorneys and are not offering advice in this episode, but we do highlight some potential pitfalls when considering HIPAA compliant message encryption with your patients.  Enjoy. 

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

There are so many ways to message each other.  There is email, Twitter, Facebook messaging, etc.  Almost every social media platform allows direct messaging with one another.  Email, however, has proven to be tried and true.  Social medial platforms may come and go, but email has been steadfast for several decades.  Why?  Russ and I talk about the reasons why you should continue to use email to reach out to your followers and not worry about the latest "fad" of communication.  

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Choosing a domain name for your website can be a little tricky.  There are a few concepts that Russ and I share with you to help get your new website ranking as fast as possible.  Consider using keywords, the words your next patient might be using to find you, in your URL is a great start.  What goods or services do you provide?  Where are you located?  Selecting the right domain name can get your SEO off to a great start!

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Managing just one social media account can become tricky and cumbersome, especially when trying to keep an active website up to date.  We share some tips, suggest plugins and review two platforms which allow you to efficiently manage multiple social media accounts at the same time. 

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Our podcast on healthcare and medical Internet marketing is now one year old!  Russ and I officially started publishing August, 2016 to iTunes.  This episode tells why we started, why it took so long to get started and, more importantly, what we have each learned from the process.  We have both "how to" recommendations and share a little self criticism.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

LinkedIn and Doximity are two very popular social media platforms in the healthcare industry.  Unlike most social media platforms you may choose to use, these particular platforms are geared toward professionals;  business professionals and healthcare providers.  Use of LinkedIn may benefit you in other ways than attracting patients.  We are curious how many of you are using Doximity and for what purpose?

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Search engines rank individual web pages, not websites.  Some of your web pages of your website may rank well, others may not.  To insure your pages are ranking as high as possible, make sure to optimize each individual page.  This is particularly true when crafting your "About" pages. 

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social