Russ and I share a few ways to increase your website traffic and improve SEO.  As a healthcare authority, participate on others' forums, bulletin boards, chat rooms, blogs, etc.  By doing so, you expose yourself to new networks, online communities and followers.  

Guest blogging, HARO and patient bulletin boards are several ways you can improve traffic to your website.  Utilizing these simple methods can create quality backlinks to your site - a powerful way to improve your SEO.  

Russ and Rand

Use images to enhance the readability and increase the shares of your website articles.  Images invite your reader to click, open and read your article.  Images make your article more likely to be shared.  Listen for our favorite sites to obtain "legal" images cheaply and how to best optimize them.  Enjoy.

Russ and I talk about the advantages of starting a personal website or landing page if you are in any type of group practice situation.  Starting your own website can help you spread your individual brand, market both yourself and the practice and allow you to "stand out" from similar specialists in your group.  Best of all, whatever SEO and web rankings you build...move with you should you ever leave!  We also talk about why med students, interns, residents and fellow should start their sites now!

When do you need to use encrypted messaging (text or email) when communicating with your patients?  Encrypted messaging is mandated by HIPAA when protected health information (PHI) is involved but is NOT required in your email newsletters and such regarding general educational material.  Russ and I are NOT attorneys and are not offering advice in this episode, but we do highlight some potential pitfalls when considering HIPAA compliant message encryption with your patients.  Enjoy.

We often talk about the importance of how our content must be relevant. So, too, is your choice of messaging and communicating with your audience. Despite the plethora of social media platforms where messaging is possible, email is still the preferred method of communication, and here's why. Enjoy. Russ and Randy

Choosing a domain name for your website can be a little tricky.  There are a few concepts that Russ and I share with you to help get your new website ranking as fast as possible.  You will want to optimize the domain to rank your site better and faster. Consider using keywords, the words your next patient might be using to find you, in your URL is a great start.  What goods or services do you provide?  Where are you located?  Selecting the right domain name can get your SEO off to a great start!

Maintaining an up to date website and engaging social media can be a real hassle and time crunch. We share some tips to managing this efficiently, and easily. Plugins can allow you to auto post from your website to a social media account and we review two social media dashboards, allowing you to manage multiple accounts simultaneously.

We just completed our first year of "Russ and Randy." With over 60 episodes published, we share lessons learned - technical aspects and recommendations of equipment and software, content formats which work and those which don't and even, some self-criticism. We share our story and even why we had to meet in Chicago...for the first time.

Are you using LinkedIn or Doximity? LinkedIn appeals to the business professional and probably has little use for attracting patients. LInkedIn appeals to your colleagues and those who share similar business interests. You might use LinkedIn to attract colleagues or employees. Most healthcare providers have a Doximity account. Russ and I are not avid users, but are you?

Search engines, such as Google, Bing and Yahoo, rank individual web pages, not websites. Each of your web pages has a chance to rank well and it's vital to pay attention to optimization techniques (SEO) to maximize your ranking opportunities. Take advantage of this concept to get ALL of your providers to rank well. Understanding the effective use of keywords can help your rankings...especially when writing your "About" pages. Enjoy! Russ and Randy