Russ and Randy Podcast | Healthcare's Prescription for Web Social

Russ interviews Bryan Vartabedian, M.D., a pediatric gastroenterologist who is was an early adopter of the digital world.  He is a renowned expert on social media, technology and the future of medicine.  Interestingly, Dr. Vartabedian built his digital footprint to help his colleagues, not patients, learn how to use the Internet.  Listen how the creator of 33charts.com has successfully used the Internet to improve professional and business opportunities in contrast to simply building his practice.  

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Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Want to start a podcast?  There are several reasons why you might want to use a podcast to extend your digital reach, that is, to reach a larger audience.  A podcast is very easy to start, inexpensive and is the fastest growing digital medium.  More and more people of all generations listen to podcasts every day...in their car and through their earbuds!  Here's why we recommend starting a podcast and how we (Russ and Randy) have done it!

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

This the last of 4 episodes concerning plugins.  Russ and I review a few of our "must have" plugins to add specific functions to your website.  Every website should have the option to "opt in" and become a subscriber.  Patients interested in making an appointment must be able to "contact" you.  If you are a website owner and want to engage your audience (you should), you'll want a way to enable comments on your site.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Download speed is a huge SEO variable.  Here are plugins you can use to make your website faster and improve your SEO and rankings.  Content delivery network (CDN) and caching plugins improve your download speed and so do plugins which optimize file size for downloads.  Don't worry, you don't have to understand CDN or cache to take advantage of these plugins.  Download speed is a huge SEO variable.  There is just one SEO plugin we recommend (can you guess?) and so , too for linking your website with Google Analytics.  This is our 3rd of 4 episodes on WordPress plugins.

Russ and Randy #healthcarepodcast

Any website can get hacked.  There are 3 facets of website security:  backing up your website, thwarting hackers (unauthorized use) and repairing hacked files. Restoring a hacked website can take weeks compared to a single click if you have a backup.  It should be your priority. We also discuss our favorite security plugins to keep your site safe from hackers by preventing unauthorized access, blocking entire countries from accessing your site and scanning for malware.

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

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Here is another reason every website should be built on Wordpress.org.  Wordpress.org offers the largest library of plugins available to customize and add functionality to your healthcare website.  Plugins can enhance your website by allowing customized design, navigation and features.  Want an email opt-in?  There's a plugin for that.  Want added security?  Upload the plugin.  Most are free and many offer "premium" upgrades.  Here are a few of our personal favorites. 

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Ever consider telling a story?  Your story can be your brand, your culture and why you do what you do.  A story can even be a clinical case.  Russ and I talk about the merits of a story and share some examples of how to use a story on your website or other platform.  Large corporations or small medical offices can benefit by use of the "story."  Stories are more memorable and easier to share and the best stories are authentic and transparent.  Stories are an easy way to share your content and message.  

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Russ and I recently talked about repurposing (or recycling) your website content.  One easy way to repurpose content is by creating a screencapture video.  We talk about some easy tools to help you get started.  If you already own and computer or laptop, chances are you may already have all the tools you need.  Creating video of content (e.g. Power Point) you have already created is a great first step to repurposing and familiarizing yourself with a new medium.  We give some tips and recommend a few programs along the way!

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Repurposing your content or using different platforms to recycle existing content makes you more efficient, gains more followers and widens your appeal.  Repurposing is not the same as "copy and paste," but rather, means that you create similar content of the same subject, but on different platforms (e.g. audio, video, etc.)

Russ and Randy #healthcarepodcast

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Your online reputation if vital to your practice.  It's imperative that you are aware of reviews and comments about your practice and yourself.  There are dozens of places which comprise your digital reputation, but how do you find them all?  Here are a some easy ways to automatically monitor the Internet and review sites to keep track of your reputation.  

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social