Russ and Randy Podcast | Healthcare's Prescription for Web Social

Steve Christiansen, M.D. started using social media before he became an ophthalmology resident. He is a true early adopter of social media, successfully using the platform to promote his eye care blog, grow the Ophthalmology following of the University of Iowa Ophthalmology department and the American Academy of Ophthalmology.  He has published a paper in the journal "Ophthalmology" regarding the use of Twitter in Ophthalmology.  Follow him @EyeSteve and www.EyeSteve.com.

Russ and Randy

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Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Russ and I talk about the importance of writing to your patient persona.  What is your patient persona? The patient persona is your perfect patient, or your avatar.  When writing to your patient persona, your writing becomes more directed, engaging and valuable.  As physicians, we must remember we are not writing to the world, but just one patient at a time.  

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

This interview was recorded "live" in a back hall of McCormick Place, Chicago.  

In October, 2016, Randy interviews Andrew Doan, MD, PhD, ophthalmologist in Temecula, California.  Andy talks about his early adoption of websites and his interest in SEO.  He has formed a verified review company (Credential Protection) to help physicians improve their online reputation. He is author of the book: "Hooked on Games:  The Lure and Cost of Video Game and Internet Addiction." 

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

To rank get your website to rank, the best method is to produce original text articles for your website.  Sometimes it is simply too difficult to write and be creative.  Here are some personal tips on how Russ and I personally solve "writer's block."  Russ likes to exercise and I like to sit at my desk.  Listen for more ways we "break the block."

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Creating content to boost your SEO is difficult. It is especially difficult if you hate to write.  Instead of writing, what can you do?  We discuss some options to writing articles for your website.  In most cases, you probably have some great sources right under your nose.  Russ and I talk about, effective options to publishing text articles for your website and improving your SEO...without writing.

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

There are several hosting scenarios for your website.  These options vary by the amount of support your receive to maintain your website on their servers.  While you do not need IT support per se, your website needs to be maintained on healthy and secure servers.  Russ and I talk about the 3 levels of web hosting which vary in the amount of IT and maintenance support you can expect, including security and backups.

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

For your website to achieve great rankings, you must produce relevant content on your website on a regular basis....but what does "regularly" mean?  How often should you be publishing on your website.  In this short episode (6 mins) we talk about the variables leading to the number of times you will need to dominate search terms in your market.  Enjoy!

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

This interview was conducted at the AAO Chicago meeting this past October.  Rob Melendez, M.D. is managing partner of Eye Associates of New Mexico.  Rob has been instrumental in his own and his practice's marketing with social media.  Listen why you must engage social media and to his 4 tips to marketing successfully with Facebook.

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

The three most important pages of your website are the Home, About and Contact pages.  Each has an important function in the process of patient engagement.  The Home page gives you the opportunity to convey what services your provide.  The About page should convey personal and business information and Contact page, perhaps the Call-to-Action to allow your next patient to contact you and make an appointment.

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social

Wordpress is the most popular CMS (content management system) in the world for your website...and without exception. There are two versions.  We are really only discussing the advantages of Wordpress.org.  (The Wordpress.com version has too many limitations and we do not recommend this platform at all.)  Wordpress is cheap, easy to use, the best for SEO and provides turn-key themes which can be customized.

Russ and Randy

Thanks for listening. See you next week!  If you have a question or comment, please ask here or on our website.

Please download us at iTunes and leave a review.

All the best!

Russ…and Randy Healthcare and Medical Internet Marketing Healthcare's Rx for Web and Social