There are only 3 types of websites.  Static websites rarely get updated, function as online business cards and are known only to your existing patients.  Static sites have no marketing value because they will not get ranked by Google.  Dynamic sites, those with fresh content, have marketing value because they can get ranked.  Dynamic and interactive sites, those with fresh content and which allow comments to be asked have marketing value and are most likely to engage and convert your next patient.

This episode provides a deep-dive into improving your Patient Experience by improving their Waiting Experience. Karen D. DeCuir-DiNicola (Karen D3) is a two-time cancer survivor. In other words, she has plenty of experience with waiting rooms either for her doctors or in the hospitals. Listen how she can show you how to optimize that waiting room experience to provide an optimal patient experience!

This is an introduction to the value of analytics.  Analytics, once installed on your website, gives you data about the behavior and preferences of  your website visitors.  Similar to TV rating sites, this information tells you what your readers like to read.  Knowing the most popular browsers and devices to visit your website allows you to ensure that your website looks and performs...on most popular ways to visit your site.  Analytics is free and an SEO requirement.

Your reputation is your brand.  Every doctor, medical practice and hospital has a brand.  Your brand is difficult for healthcare providers to understand because the quality of the actual healthcare provided is but a tiny fraction of what we call brand. Your brand is the sum of all the "touch points" a patient has with your business, office or medical institution.  Every encounter and every interaction a patient has with "you" constitutes your brand.

Lead magnets and value offers are marketing terms used to define the process of engaging your visitor to your website.  What can I give you (the reader) in exchange for your email address?

A lead magnet is an irresistible bribe to exchange something of value for their contact information. 

In the healthcare world, our "value" can be health information, eBooks, recipes (healthy eating), etc.

Listen as to how this is integral to relationship develop and building your practice.

Use images in your articles, to increase the number of views.  Articles with images are much more likely to be read than those without.  We discuss other advantages to images including attracting attention, adding meaning and information, improving reader retention, etc. From an SEO perspective, there are "best practices" on how to use stock images most effectively to improve your website rankings. We also review proper use of images on the Internet and reveal low-cost/free sources of royalty free image

Collecting email addresses in order to stay engaged with your patients and attract others is one of the most powerful ways to grow your practice. Everyone needs to be collecting email addresses.  Website or not, you should collect addresses now. Email addresses are an easy way for you to keep in contact with your patients and those prospective patients who have expressed an interest in you and your website.

"Call to Action" is a marketing tool where an instruction is given to initiate an immediate response. There are examples of "Call to Action" everywhere; TV, radio and the Internet. CTA marketing is very important to Healthcare and Medical Internet Marketing, too. Listen to this episode of Russ & Randy Podcast to find out what your ultimate Call to Action is for your website.

In this episode, Isaac Porter, M.D., a solo practitioner in Raleigh, North Carolina is interviewed.  Listen how he uses his website and video to successfully market himself.  Learn his most effective digital tool in helping him get new patients.

Both Russ and I are physicians who independently wandered into Internet Marketing over the past 10 years. Russell Faust, MD, PhD is a pediatric ENT surgeon and I (Randall Wong, MD) am a retina specialist. In this episode we talk about ourselves and how it is that two physicians are collaborating to create a podcast on Healthcare and Medical Internet Marketing. Though we preach about the About Page, we have neglected to be fully transparent about ourselves...until now.