Let's start off the new year with some realistic ground rules for your digital marketing plans.  Whatever you plan, make your goals achievable (realistic), enjoyable and with clear cut goals.  Marketing in healthcare is tough enough, why be hard on yourself.  We'll cover 10 easy to implement suggestions in this episode, too.

This episode discusses simple ways to improve your website by making it more engaging and current...but without the labor of creating new, refreshed content.  Though the best "fix" for any website is the routine injection of fresh content, many website owners aren't able maintain this level of publishing.  What's next?  We discuss several "quicker fixes" to make improvements to your website.

This is our 100th episode.  We ask each other "What are your favorite episodes?"  We reflect about the messages we hope we are sending to you and talk about our favorite topics and themes.  We also talk about what the most popular topics you, our listeners, have enjoyed.  We thank you for hanging in there for our weekly (almost) "Tips in 10."  See you next week.  BTW - Let us know your personal favorites!

Russ and I are often asked "What do I post on my website"?  It's simple, your content should be educational.  Your content should teach your patients whether it's on a website, YouTube, or social media platform such as Facebook.  Educational content does more than just each your patient, too.  Use this same content to boost website rankings, improve your brand as an authority and improve clinic flow and approval ratings.

Carrie Nixon, Esq. is the managing member of Nixon Law Group and CEO of HealthNexus, a healthcare reform and innovation consultancy.  As a healthcare attorney well versed in the digital age, we query her about specific legal documents needed to appear on your medical website. 

Specifically, we question Carrie about:

Privacy Policy

Terms of Use

Disclaimer

GDPR

Randy interviews Chris Panebianco, the chief marketing officer (CMO) of Bankers Healthcare Group (BHG).  BHG caters to healthcare professionals with medical practice financing, loans and other financial services.  Chris talks about how "marketing" to healthcare has changed over his career and then reflects about his own personal experience with searching the Internet for medical care for he and his family.

What are the best practices for the length of your website articles (posts), podcast episodes and videos?  When deciding, consider the follower and SEO.  It's a constant battle, but there seems to be some middle ground where you can engage your follower AND satisfy best practices for SEO.  We have some experience with blogposts and pages, podcast episodes and YouTube videos.

Even if you were an expert in ALL fields of medicine, you would surely have a few "favorite" conditions you'd rather treat versus others.  In this episode we simply highlight that you should create a digital footprint (website, social media, YouTube) which reflects your expertise AND how you envision your "perfect" practice.  Here are some easy tips how to move in that direction.  You must have some favorites....we do!

Russ and Randy

#healthcarepodcast

HTTPS means your website is safe.  Converting your website to HTTPS means your site can be trusted, your visitors' information is safe and the content on your site is legitimate.  HTTPS requires obtaining an SSL certificate for you site.  The SSL is website specific, can not be transferred and must be purchased yearly.  Regardless if you sell goods online, everyone needs an SSL - it has been "required" for SEO rankings and soon, sites without an SSL will be flagged as an "Unsecure Site."

Russ and Randy query what platforms could replace the marketing utility of a website, that is, if you didn't have a website, what would be the next best platform to market your practice?

We investigate alternative ways of marketing digitally without a website.  What would you do?  Russ like a few platforms and Randy has a couple of others in mind.  

What would you do?