“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer.What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is structured evidence that you meet the apprenticeship standardAssessors are looking for competence, consistency, and professional judgement

Key mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”