Content allows us to connect with our audience. To create pieces and assets that resonate enough to encourage a prospect to take action is empowering for any marketer. Continuing to create a progressive content engine is the Director of Marketing at 4M Analytics, David Horesh. 4M Analytics offers the first digitized & up-to-date map of subsurface utilities; a reliable source of truth, that gives all stakeholders the confidence they need to plan, design, and construct. In this space, David has met a traditional audience and an industry with little valuable content. David and the team have worked to create humorous and engaging content that includes a podcast to reach their audience and push them out of their comfort zone; providing them with value and a heightened user experience.