You have a content calendar, but that isn’t enough. At least, it’s not enough if you want to see some results and traction from all that content you’re creating! You need a promotional calendar. It can be as simple or complex as you like, but in essence, this little thing will tell you what to do with every piece of content you make - in other words, how you intend to promote it. Even better, having a record of that will help you know if what you’re doing is effective.

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