Authority Building Content

When was the last time you checked your website stats for old pages? If you aren’t checking, you might be missing a veritable goldmine for list building. Today we’re talking about what content upgrades are, how to use them alongside popular content, and get people on your list by giving them more of what they want.

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Video takes time, team resources, and money to produce. So you should make sure you’re squeezing every last bit of value out of that video you worked so hard to create! In today’s show, we’re talking about four of our favorite ways to repurpose a video that will take you BEYOND just the video platform and into other areas of social media.

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Want to write an amazing video script? You have to consider more than just the words to say. In today’s episode, we talk about what a video storyboard is, how to plan one using different shots, and whether or not you should script your episode. If you’ve got a ‘how to’ video in mind for your business, there’s a simple template you can use!

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Blog posts have been around for a long time, and you’d think that everyone would have it down to an art by now. But the truth is, they don’t. We have a special guest expert, Lisa Baker, joining us to talk about how blog posts are like sonnets and a sure-fire way to get people to continue reading through the entire thing.

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Every multi-media platform has its superpower: blogging, video, podcasting, livestreaming, courses, and books. The trick is to identify your business goals - what you want to achieve - and then decide which superpower you need to succeed. In today’s episode, we’re talking about each of the multi-media platforms and what they excel at.

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Livestreams aren’t just for sales webinars and spouting off random views. In fact, you can make livestreaming one of your most powerful tools for more efficient and effective support across multiple platforms. Think about it: would you rather answer 50 emails answering the same questions or would you prefer holding a livestream with those 50 people and being able to answer follow-up questions immediately? Not to mention, you can make these videos available forever! Learn all about how livestreams can support your other platforms on this episode.

We love worksheets. So does your audience, especially when you help them systematize information gathering, prioritizing the right things, and making decisions. A simple set of worksheets can take someone from having no idea what to do to being informed and in control of their actions. But how do you know which worksheet to make and why? We’ve got the answer on today’s episode!

You have a content calendar, but that isn’t enough. At least, it’s not enough if you want to see some results and traction from all that content you’re creating! You need a promotional calendar. It can be as simple or complex as you like, but in essence, this little thing will tell you what to do with every piece of content you make - in other words, how you intend to promote it. Even better, having a record of that will help you know if what you’re doing is effective.

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What’s good for your blog isn’t good for livestream, and what’s good for livestream isn’t good for YouTube! So how do you figure out what content is appropriate for each platform, and then create it all without running yourself into the ground? It all comes down to knowing what your key messaging is for each platform and the audience who wants it.

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If you’ve been creating content for a while but you aren’t getting the results you want from that platform (like YouTube, podcasting, blogging, etc.), then it’s time to run it through the Pivot or Quit scenarios to see if you should… well, pivot or quit! In this episode, we lay out different scenarios along with their symptoms, and more importantly, how to pivot if you aren’t going to quit.

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