Authority Building Content

Want to know why so many podcasters brag about their microphones but still sound like amateurs on their shows? It’s because even the best microphone can sound awful if you haven’t given your studio a solid acoustic treatment. Today, we talk about different acoustic solutions for different budgets that can make even a lower level microphone sound great.

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When you start a podcast, a YouTube channel, a livestream series, or any other kind of multi-media content campaign, you’ll have goals. You might be looking for business growth, you might be looking for the esteem of your peers, or you might be looking for lots of organic search and domain authority. But how will you know whether it’s working? By keeping solid metrics. Today we talk about how to track the different types of metrics for several common goals.

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What the heck is a multi-media content path? To put it simply, it’s when an audience member clicks a call to action in a piece of your content that takes them to another, relevant piece of content, like clicking a video link from a blog post. Why does it matter? It’s a FANTASTIC way to turn audience members into customers or engaged fans! Discover the different content paths and how to use them on today’s episode!

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YouTube playlists are second-to-none when it comes to growing your platform and your audience, and chances are, you’re missing the biggest hidden benefit. YouTube treats every new playlist as if you released a new video! More than that, the title of the playlist has the same SEO weight as a regular video title. Find out how to leverage playlists on this episode!

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Books, like courses, bring a lot of authority to your personal brand, but who has the time to create them? Actually, you do. In fact, you might already have everything you need for a solid first draft, and in today’s episode, we’ll walk you through the steps to find the hidden book or course in your existing content.

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Did you know that social media isn’t the best way to promote your podcast? Did you know email is one of the most effective ways? There are a lot of ways you can get the word out about your podcast, so if you want to know how to get the most results for your time and energy (and maybe even your money!) then don’t miss today’s episode!

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Do you feel panic when you open up a blank page to create a piece of content? How about when you open a 12-month calendar to create your multi-media content calendar? Yes - it can be overwhelming, but there’s a simple-to-execute thought process that goes into making one that works for you and your audience. We’ll lay it out for you on today’s episode.

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It’s a universal law that, at some point, your tech is going to rebel. Maybe it’s gremlins, maybe it’s a conspiracy, or maybe it’s just user error, but it’s going to happen. You need a strategy - two strategies, actually - to help you prevent what you can and fix what you can’t. That’s exactly what we have for you in today’s episode.

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Today’s a special day! We have a guest expert, the queen of repurposing, Gayle Lantz. Gayle has created an app, written a book, has speaker handouts and more, but she barely lifted a finger to get that done. How? She looked at the body of written content she’d created over the years and organized it so she could leverage it on multiple platforms. Learn how Gayle did it on this expert episode of the Authority Building Content podcast!

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Are you wasting your conversions by not having a strong followup? Conversions are only the first step in getting your audience from passive to engaged to paying customer. Not only do you need to deliver on what you promised in your call to action, but you also need to give them more than they expected. When you do it right, your newly engaged audience members will be more willing to take another, higher risk step toward your offer. Find out how to make that happen on this episode!

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