With Graeme Watkins, CEO of Valutrades

On this episode of the Intelligent Inbound Podcast, Jen and Valutrades’ CEO, Graeme Watkins, discuss the power of inbound in the FinTech space.

As a company that provides online trading in foreign exchange, commodities, and index CFDs, Valutrades is always looking for new ways to enhance the customer experience and build a brand that users trust.

In the early days, as Graeme explains, the company was hyper-focused on the dollar-for-dollar value of both its paid media and inbound marketing strategies. But over time, that outlook evolved, as did market trends. Now, CEOs like Graeme understand the power of a handcrafted inbound marketing strategy to create a seamless digital path for users and build a brand that customers can trust, no matter which stage of the buyer journey they find themselves in.

Listen in as Graeme and Jen discuss:

• The power of inbound strategy in the FinTech space (02:59)
• Enhancing the customer experience (07:38)
• Partnering with marketing agencies for success (14:03)
• Dollar in, dollar out marketing metrics (18:42)
• Building a trustworthy brand (25:02)
• Tracking engagement with HubSpot analytics (30:27)
• Creating a seamless digital path for your users (40:11)