Southwest of the Twin Cities in the small town of Red Wing, Minnesota lives Billy the Bun Man - a larger-than-life personality who thrives on Facebook promoting the local bakery, Hanisch Bakery. Bill Hanisch is the owner of the bakery and has built an audience of over 18,000 fans on Facebook with his social media alter ego, Billy the Bun Man.

In this episode we talk to Bill about that persona. He talks about the work that it takes to run a successful bakery and keep up his Billy the Bun Man identity (for which he has a costume and everything), and how he has used social media to build business for his bakery as well as other businesses in Red Wing.