What is the best way to keep customers happy and achieve business success? Connect and communicate with them! Ask for their feedback and use it as a strategy to improve and scale. It gives customers a positive experience and makes your job easier.

Today we have Abby Warner, the Co-Founder & COO of LaunchCodes, an e-commerce technology and discovery platform that makes product drops and launches easy, predictable, and secure. Prior to Launch Codes, Abby also worked in different leadership roles in the startup tech space.

Her naturally curious and creative problem-solver personality enables her to quickly move from being an individual contributor to having a leadership role at various startups and eventually co-founding her own startup.

Throughout the conversation, Abby shares her journey in the startup and tech industry, her career progression, and the challenges along the way. Abby highlights the importance of understanding the product and considering customer feedback in long term business success.

Episode Highlights:

01:21    Abby’s background

08:34  Creative problem solving

19:04  Developing a Customer <> Product feedback loop

22:58  How to train and convert teams and customers to transition

28:24  The power of daily team stand ups in promoting good communication

33:16  What it takes to become a startup executive from being a individual contributor

38:20  Abby's journey to 120Water

53:50  Focusing on what matters to scale a startup

59:54  Abby's new startup, “Launch Codes.”

01:07:36 Abby’s book recommendations and how to connect with her

LINKS MENTIONED:

Connect with Abby Warner on:

LinkedIn: https://www.linkedin.com/in/abbywarner/

Twitter: https://twitter.com/abby41231

Abby’s book recommendation:

>> The Five Dysfunctions of a Team: A Leadership Fable

>> Startup Cxo: A Field Guide to Scaling Up Your Company's Critical Functions and Teams

>> Startup CEO: A Field Guide to Scaling Up Your Business

Connect with Grayson Faircloth on:

LinkedIn: https://www.linkedin.com/in/nosyarg/