In this episode, Zach Jones, the Chief Revenue Officer of
TechnologyAdvice, shares his journey from starting as an intern to becoming a C-level executive. He emphasizes the importance of hard work, continuous learning, and outpacing the business. Zach discusses the growth of TechnologyAdvice, the acquisitions they have made, and their focus on owning and building audiences.
Our guest also talks about the impact of AI, content, and SEO on
their business and the importance of maintaining high-quality, relevant content.
With a background in B2B media, Zach has played a key role in
TechnologyAdvice's expansion into a worldwide organization. He is passionate about providing better experiences for B2B tech buyers and helping them make informed technology purchasing decisions.
2:07 Zach Jones’ humble beginnings
9:45 Shifting focus to B2B
12:13 Zach’s journey from being an intern to a boss
17:35 The power of reading books and working hard
18:46 Sales is a numbers and effort game
21:04 Be diligent in using your time
23:55 Becoming productive remotely
25:57 Revenue equation explained
30:03 How Technology Advice grew over the past 10 years
37:36 What makes Zach's company unique
40:01 Audience development as the biggest function within the business
41:48 Balancing earning revenue and keeping the audience
45:20 How first-party data plays a direct impact on their business
47:54 Handling time and trust differences between clients
50:43 Bidding for better spots in the newsletter for more traffic engagement
53:27 How to keep subscribers closer
58:18 Venturing into localizing sites to cater to customer requests
59:49 How AI will affect business
1:01:34 Importance of having a growth mindset and say yes to opportunities
https://www.linkedin.com/in/joneszach/
Connect with Grayson Faircloth on LinkedIn:
https://www.linkedin.com/in/nosyarg/
Connect with Crystal Bell on Linkedin:
https://www.linkedin.com/in/crystal-bell-ms-eit/