Do you have a new product, but aren’t sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean’s secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.

What You’ll Learn:

• Launching his career with OxiClean
• Billy Mays' Secret for Success with OxiClean
• The Simple 2-Minute Style That Stills Works in Infomercials
• How to Build Credibility Fast
• The Power of the Irresistible Offer
• How to Create an Amazing Call To Action in Online Infomercials
• The Perfect Launch Process for Your New Product
• The Magic Questions to Truly Test Pricing
• The Three Legs of a Great Infomercial Campaign
• How to Scale Infomercials Digitally
• The Biggest Mistakes in Infomercials

Connect with Jon:

LinkedIn

Harvest Growth

Resources:

Connect with Ian

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