Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.

Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.

Here’s what’s covered in this episode:

• The key to cleaning up underperforming ad accounts for rapid results.
• How strategic collaboration can make or break campaigns.
• Why businesses need a holistic view of paid ads, CRO, and creative strategies.

• Website - https://www.tiereleven.com/
• Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.

Here’s what you’ll discover in this episode:

• The surprising cost of a lack of vision in business and life.
• How a real estate investor doubled her income while cutting work hours in half.
• The three questions every entrepreneur must answer for clarity and success.
• Strategies to create a purpose-driven business that thrives without sacrificing freedom.

• Website - https://lifeonaire.com/
• Linkedin - https://www.linkedin.com/in/jasonwojo/
• Facebook - https://www.facebook.com/drjasonwojo/
• Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever wondered how car commercials can look so real without ever hitting the road?

In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs.

Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!

• Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots
• Protect Secret Car Designs with CGI and AI Technology
• Save Millions by Replacing Handmade Prototypes with Digital Models
• Create Stunningly Realistic Environments Without Stepping Outside
• AI-Driven Creativity Makes Production Faster and More Efficient
• How Virtual Cities Are Reshaping the Future of Automotive Marketing

• Website - https://thescope.studio/
• Linkedin - https://www.linkedin.com/in/farukheplevent/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.

• The importance of focusing on one person when creating content.
• How to make questions actionable and transformative.
• The surprising power of gratitude in building an audience.

Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.

• Website - https://elliottconnie.com/
• Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/
• Instagram - https://www.instagram.com/elliottspeaks/
• Books - https://elliottconnie.com/books/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.

We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.

• Avoiding the “Zone of Doubt” in Customer Relationships
• How to Prevent “Drowning the Journey” with Too Much Information
• Building Emotional Safety to Strengthen Customer Trust
• Why Customers Need Evidence Before They Commit
• Create Your Ideal Customer Through Exceptional Experience
• Social Media Is a Party—Build Relationships, Not Just Sales
• Leadership and Consistency: Reinforcing Core Messages That Stick
• The Cardinal Sin of Marketing: Getting Attention Without Engagement
• Why Scaling Success Depends on Retaining Relationships

• Website - https://mindofgeorge.com/
• Facebook - https://www.facebook.com/groups/georgebryant
• Instagram - https://www.instagram.com/itsgeorgebryant/
• YouTube - https://www.youtube.com/@Itsgeorgebryant

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.

Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.

This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!

• Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
• Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
• Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
• The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
• Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
• How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth

• Website
• Linkedin
• Podcast

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with  Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.

From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.

Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!

• Ditch the Funnel and Build Trust for High-Ticket Clients
• Select Only the Clients Who Energize You with a Red Velvet Rope Policy
• Why Marketing Should Be the Last Step in Your Business Strategy
• Systematize Your Success with a Proven Method for Booking Clients
• Make Offers That Match the Trust You've Earned with Clients
• Leverage Relationship Capital to Grow Your Coaching Business

• Website
• Linkedin
• Delightful Business 
• Instagram
• Book: Book Yourself Solid

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.

Learn what’s working and how to optimize your campaigns for better results.

• How to Achieve a 3X ROAS with YouTube Ads
• Why YouTube Ads Are Perfect for Low Ticket Offers
• The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
• How to Use AI to Cut Your Video Ad Creation Time in Half
• Advertising Is Gasoline: Make Sure Your Funnel Is Ready
• Organic YouTube and Ads: How They Work Together for Maximum Results
• The Power of Testing: Find Out What’s Really Working in Your Ads
• Why Lead Quality Beats Quantity in YouTube Ad Campaigns
• The Two Most Important Parts of a YouTube Ad
• Use Multiple Hooks in Your Ads to Boost Performance

• Website
• Linkedin
• YouTube

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.

Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.

Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. 

P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!

• How to Attract High-Value Clients with "Whale bBait" Content
• The Difference Between Value-Based and Insight-Based Content
• How to Create An "Offer Shell" and Provide Tiered Access to Yourself
• JK's Journey to $100K/month Profit in 3 Hours a Day

• Website
• Twitter
• Instagram

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.

He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.

Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧

• Doubling or Tripling Your Business Value
• When to Start Building Your Sales Process
• Is it Marketing or Sales That's Underperforming? 
• What Kind of Salesperson Should You Hire, and When? 

• Website
• Linkedin
• Email Address

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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