Key Takeaway:Marketing isn’t just about getting more patients—it’s about attracting the right patients, tracking your results, and building lasting relationships that fuel sustainable growth. Next Episode Teaser:Join us for part two, where we explore advanced strategies to refine your marketing and leverage technology for even greater success.

Today’s episode dives deep into a topic that can truly revolutionize your dental practice: a niche as a North Star. Why is choosing a niche so important? Many dentists believe that offering a wide range of services is the key to success. However, in a crowded marketplace, being a generalist can actually make it harder […]

Chapter 9: Technology and the Fear of Change: Navigating the Digital Revolution in Dentistry Chapter 9: Technology and the Fear of Change: Navigating the Digital Revolution in Dentistry Remember the days when patient records were stored in manila folders, appointments were penciled into paper calendars, and x-rays had to be developed in a dark room? […]

Chapter 8: Staffing Struggles: Building and Retaining Your Dream Team Chapter 8: Staffing Struggles: Building and Retaining Your Dream Team Running a successful dental practice isn’t just about your clinical skills – it’s about the team you build around you. As someone who’s spent two decades observing dental practices, I’ve seen firsthand how staffing can […]

Chapter 7: Managing the Patient Experience (CX) Chapter 7: Managing the Patient Experience (CX) In today’s competitive dental landscape, providing excellent clinical care is just the beginning. The patient experience extends far beyond the dental chair, encompassing every interaction from the moment someone discovers your practice to long after they’ve completed their treatment. Let’s dive […]

Chapter 6: Sales in Dentistry: Embracing Growth Without Compromising Care Chapter 6: Sales in Dentistry: Embracing Growth Without Compromising Care Let’s address the elephant in the room: sales in dentistry makes many of us uncomfortable. You went to dental school to help people, not to become a salesperson. The very word “sales” might conjure images […]

Chapter 5: Marketing Mayhem: Navigating the Digital Landscape in Dentistry Chapter 5: Marketing Mayhem: Navigating the Digital Landscape in Dentistry Let’s talk about marketing – that necessary evil that keeps you up at night and makes your wallet nervous. If you’re like most dentists I’ve worked with, you’ve probably tried everything from Facebook ads to […]

Chapter 4: The Challenge of Patient Retention: Your Practice’s Hidden Goldmine Chapter 4: The Challenge of Patient Retention: Your Practice’s Hidden Goldmine In my two decades of management consulting with dental practices, I’ve noticed a peculiar trend: small business spend thousands on attracting new patients, they often overlook their most valuable asset – their existing […]

Chapter 3: The Tug-of-War with Administration: When Dentistry Meets Paperwork Chapter 3: The Tug-of-War with Administration: When Dentistry Meets Paperwork Remember dental school? Those long hours studying anatomy, perfecting your technique, and dreaming about helping patients achieve their perfect smile? Nowhere in that dream was there a mountain of paperwork, endless administrative tasks, or the […]

Chapter 2: Financial Stressors: Navigating the Economic Challenges of Modern Dentistry Chapter 2: Financial Stressors: Navigating the Economic Challenges of Modern Dentistry Running a dental practice in today’s economic climate is like trying to juggle while walking a tightrope. On one side, you have the constant pressure of maintaining state-of-the-art equipment and facilities. On the […]