What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now.

In this episode, we cover:

• How she carved out a niche creating content for Airbnb, hotels, and travel brands
• Why social media is now essential for bookings and brand growth
• Proven best practices for creating polished, high-performing video content (on your PHONE!)
• What most Airbnb hosts and travel brands are getting wrong