Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses. 

In this episode, Kris covers:

• How to identify and target the right accounts to maximize ABM success
• Cost-effective ways for early-stage companies to implement ABM strategies
• Tips for aligning sales and marketing teams to deliver personalized, high-impact campaigns

Hot Links
Sendosos Website
Connect with Kris on LinkedIn
Email Kris at [email protected]

Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer. 

In this episode, Brooklin covers: 

• Low-cost market research and validation tools and processes
• Critical elements of effective product positioning and messaging
• Common mistakes early-stage founders often make

Hot Links
Beam Content Website
Connect with Brooklin on LinkedIn
Email Brooklin at [email protected]

For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth. 

In this episode, Jada covers: 

• Low-cost market research and validation tools and processes
• Critical elements of effective product positioning and messaging
• Common mistakes early-stage founders often make

Hot Links
[email protected]
Product Marketing Alliance
Connect with Jada on LinkedIn

There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like. 

In this episode, Nate covers: 

• Leveraging thought-leadership to drive revenue
• Identifying the channels that will be most effective for your business
• Repurposing content to optimize your strategy for efficiency

Hot Links
Tenspeed.io
Connect with Nate on LinkedIn

For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising. 

In this episode, RJ covers: 

• Building the right keyword strategy for your business
• Types of ads and how to identify which is best for you
• How to balance your ad spend efficiently 
• Tips for improving ad performance

Hot Links
HBT Digital Consulting Website

Interested in crushing your lead generation goals? Download HBT Digital's "Lead Gen Guide - Succeed with Online Advertising" now.
https://digitalmarketing.hbtdigital.com/lead-gen-guide-succeed-with-online-ads/

Follow the HBT Digital journey on LinkedIn or Instagram, and check out their bi-weekly lead generation newsletter.

From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head of Business Development, Creative Production, Christopher Evans, stopped by to share some of his expertise. 

In this episode, Chris covers: 

• Trends in video that can help your company stand out
• Video styles and channels to leverage for your 2024 strategy
• How to identify the channels most effective for your business
• The rise of AI in video and how it can impact your marketing 

Hot Links
PMI Digital Website
@PMIdigital on Instagram
PMI on Facebook

In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.

In this episode, Heather covers: 

• The benefit of tying your personal brand to your company brand
• How Foundera went viral on TikTok
• Marketing with just an MVP product
• Using social media to gain feedback from the market 

Hot Links
Foundera on TikTok
Foundera on Facebook
Foundera on Instagram
Foundera on Twitter

Heather Jones
Email Heather at [email protected]
Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera. 

The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started.

In this episode, Andrew covers:

• Common digital marketing mistakes and how to avoid them
• Targeting your message by building buyer personas and task maps 
• Efficient budgeting for PPC and other advertising 
• Metrics that matter most when getting started 

Hot Links
Aspirant Proven Growth Strategies
Aspirant Strategic Planning Process
Aspirant Marketing Strategy Development
Aspirant Digital Marketing Priorities 

Andrew Rupert
Connect with Andrew on LinkedIn

AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting their brand by using it ineffectively.

In this episode, Jim covers: 

• The most common AI mistakes and how to avoid them
• Ways to use AI to build your brand effortlessly
• AI tools you need in your bag of tricks 
• How to get started with AI without getting overwhelmed
  
  

Hot Links
Orchestra.ai
Subscribe to AI Outtakes Newsletter

Jim Wrubel
Connect with Jim on LinkedIn

When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' for his brand and how he's using advocacy to successfully target their Gen Z market. 

In this episode, Kyle covers: 

• Different ways to promote user-generated content 
• How to develop and run a brand advocacy program 
• Red flags to spot when testing influencer channels 
• Advice for breaking into the B2B space 

Hot Links
myrevitalize.com
Instagram: revitalize_energy
TikTok: @revitalizeenergy
Become a brand advocate at [email protected]


Kyle Guinness
Connect with Kyle on LinkedIn

Kyle Guinness, CEO and Co-Founder of Revitalize Energy first came to Pittsburgh to study Marketing at Pitt. He didn’t expect to found a company selling energizing eye drops. After experiencing screen fatigue from his computer and graduating into the pandemic he went on a 3 year quest to develop and launch the industry’s first energizing eye drop designed to alleviate eye fatigue. Since launching in August of 2023, he has worked heavily on marketing and building his company’s DTC channel through organic, paid, and content strategies. He has since managed 4 and 5 figure monthly advertising budgets, built an email list of over 30,000 people, and launched Revitalize campus ambassador program in the hopes of turning Revitalize Energy into a household name.