Getting the word out about your Virtual Assistant business takes time.

But it shouldn't take all of your time.

And yet a lot of VAs I talk to are spending hours and hours preparing their marketing stuff.

There are a few reasons for this.

First, we often struggle with what to put out there. So it takes more time to come up with ideas for content. We spend too much time making lists and finding inspiration.

Second, we are perfectionists. Yes I'm looking at you, but I also have my hand up here so don't worry! So we work hours on graphics or content before we ever post them.

And third, we try to 'be' everywhere. All of the marketing professionals will tell you to master one channel before moving to others. But we have FOMO so we do 't listen to that advice.

So all that to say, it takes us a lot of time.

When you don't have a lot of clients you have a lot more free time, but you should not be filling it with marketing.

Networking, yes, but not content.

To do this part efficiently takes planning and strategy ... and that's where an editorial calendar can be extremely helpful.

It is your planning tool to help you decide what to put where, and when.

Content marketing is much more than just posting stuff.

You have to know why you are there, who you want to see it, and what you want them to do after seeing it.

To create an editorial calendar, you need to know what you are promoting.

Are you looking for more visibility and exposure for your VA business?

Are you looking for clients?

Are you looking to introduce a new service?

When you know what you want to talk about, then the calendar comes into play

I suggest doing your editorial calendar for one month.

I‌t will help you with time management, but also helps you with focused content, creation process, simpler research, and helps your audience to see that you are really an expert in these things, because you’re not all over the place every single day.

Oh and as a completely random note, you can also reuse content! Just because you posted an image last month doesn’t mean you can never use it again. Content is not one and done. Just be careful of posting the same thing to different platforms at the same time.

If people are connected to you in more than one place, they don’t need to see the same thing posted everywhere. Strive to keep things different in different platforms.

Set your calendar up in Google Drive, or a project management system, or a content marketing system. I use Metricool and I simply love it.

Take 15 minutes or so a day to connect with the people in your groups or social media platforms - ask questions, answer questions, like, comment and share.

That goes a long way in building trust with your community.

And remember those goals - what are you looking to do with this month’s content?

If content marketing is something you have a lot of trouble with, get some help with it. I can help.

‌It’s the only reason I’m here at all, as you know. To help you become a ridiculously good VA.

I have helped hundreds of VAs who are stuck get moving. I'd love to do the same for you.

We can work together privately, or in The Virtual Circle, my monthly mastermind group, or in my Plan to Profit group coaching program, or you can enroll in some of my self study trainings. I have lots of options to move your forward. Check them out in the show notes for this episode. Thanks for tuning in this week! I’ll see you next time!

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Let's work together privately to get you to your really big goal. It's the fastest way to get results and we can start right away. Learn more about private coaching here.

The Virtual Circle (TVC) is a monthly mastermind group for Virtual Assistants just like you. We get together 3 times a month for group Zoom sessions to talk about what you are struggling with, working on, or celebrating. It's a close knit community of your VA colleagues that provides the best kind of support for your VA business. Learn more about TVC here.

My self study program Getting Started as a VA can help you get your VA business started easily and quickly too. You can sign up right away and be on your way to getting clients by the end of the program, with all the right foundations in place. Check out the program here.

Reach out to me if you need to talk about where you are stuck and what the right option might be to get you moving. It’s literally all I’m here to do is help you get to where you want to go. Book a complimentary Cut to the Chase call with me here.