Too many virtual assistants struggle with marketing because they feel like they have to present themselves in a certain way - like they have to be polished, super-professional, or more like someone else in their industry.

But really, your best marketing strategy is authenticity. When you show up as yourself, you attract the right clients - the ones who actually align with your values and work style.

In today’s episode, we’re going to talk about why authenticity matters, how to apply it to your marketing, and how being yourself can actually make marketing and attracting your best clients easier.

I’ll also give you some tips to take action on right away to help you market your business in a way that feels natural and comfortable.

Being yourself in your marketing isn’t just about making things easier for you. It’s about building a business that feels aligned and attracts the right people. The clients who appreciate you, respect you, and want to work with you specifically.

So, what’s one way you can start showing up more authentically in your business today?

Send me a message or comment—I’d love to hear from you! And if you are ready to get help with your VA business, definitely email me or DM me. I’m here to help.

It’s the only reason I’m here at all - to help you become a ridiculously good VA.

And I wanted to leave you with a remind of today’s quote: Be yourself. Everyone else is already taken.

You are unique and you are amazing. There are clients out there that you are a perfect fit for - there are clients who really value you and need you. Go find them.

Thanks for joining me today. I'm Tracey D'Aviero, The Confidence Coach for VAs - I'll see you next time!

Today let’s talk about something that is crucial for your success as a virtual assistant, your mindset. If you want to attract the best clients, the ones who respect you, value your work, and pay you well, then it all starts with what is going on in your head.

If you have ever struggled with setting your rates, dealing with imposter syndrome, or feeling like you have to take on any client who comes your way, this episode is for you. I am going to walk you through the mindset shifts that will help you stop settling for just any clients and start bringing in the right ones.

Get your mindset where it needs to be. (hint hint, think you CAN!)

If you want to attract the best virtual assistant clients, you need to:

1. Think like a business owner, not an employee.

2. Believe you deserve to be paid well.

3. Set and enforce boundaries.

4. Show up with confidence.

5. Be selective about who you work with.

Now, here is my challenge for you. Take a few minutes today to reflect on where your mindset might be holding you back. Are you undervaluing yourself? Are you working with clients who do not respect your time? Are you hesitating to raise your rates? Pick one mindset shift to work on this week and take action.

Don’t settle for any old client. Go find your best clients!

And if you need support in building your confidence and finding the right clients, I would love to help. I am here for one reason only, to help you become a ridiculously good VA. Send me an email or DM me on social media to chat about what you are struggling with, and talk about what your next step needs to be to move forward.

Thanks for being here with me this week. I’ll see you next time!

Networking isn’t just about talking and pitching yourself. It’s about making meaningful connections, and one of the best ways to do that is by being a great listener.

In this episode, we’ll talk about why active listening is such a powerful tool for virtual assistants, how to develop it, and how to use it to build stronger business relationships.

Today’s quote: When people talk, listen completely. Most people never listen. - Ernest Hemingway

Hemingway is right - listen to the next conversations that happen around you. Listen to how people talk, how the people they are talking to listen (or don’t).

Watch what people type in social media comments. It’s alarming to see how when someone says they are looking for VA help for instance, and they say to email them, that some VAs say ‘DM’d you'. They aren’t listening.

Or when someone says on Threads I’m so excited, I’ve decided to hire a VA this year, and then their comments and DMs are filled with pitches. That’s not the response to that conversation starter (all social media posts are conversation starters, did I say that?)

Now, I’d love to hear from you! Have you ever had a networking experience where active listening made a big difference? Share your thoughts with me on social media or in my VA community—I’d love to continue the conversation.

If you found this episode helpful, don’t forget to subscribe and leave a review. And if you’re looking for more strategies to build your VA business with confidence, check out my coaching programs and resources at YourVAMentor.com.

I am here to help - it’s what I always tell you, it’s the only reason I’m here at all - to help you become a ridiculously good virtual assistant.

Thanks for tuning in, I’ll see you next time on The Ridiculously Good VA Show!

Not all social media platforms are created equal, especially when it comes to marketing your VA services.

Choosing the right platform isn’t just about where you like to spend time—it’s about where your ideal clients are spending their time.

If you’re putting all your effort into a platform where your audience isn’t active, you’re working harder than you need to.

Before we get into specifics, consider these key questions:

• Who is your ideal client?

• Where do they hang out online?

• What type of content are you comfortable creating consistently?

Your answers to these questions will help determine which platform makes the most sense for you.

The best social media platform for your VA business isn’t a one-size-fits-all answer—it’s the one where your ideal clients are most active and where you can show up consistently.

Focus on cultivating relationships, not on promoting your VA business.

So, I challenge you this week to do a little research. Look at where your past or ideal clients are spending their time online, and decide which platform you want to focus on moving forward.

When you focus on the relationships you are going to go much farther, much faster. It’s about the people. You don’t need hundreds of connections to get one client, or 10 clients. You need just enough. Think quality over quantity, every time when marketing your VA business.

I’d love to hear your thoughts! Which platform has worked best for you? Connect with me on Threads or Instagram, or drop a comment in our Facebook VA community: The Virtual Assistant Lounge

And if you’re looking for more personalized guidance on growing your VA business, be sure to check out The VIrtual Circle. We are currently on winter hiatus but we pick up the group again in March and I’d love to have you join us.

It’s the only reason I do this, folks, is to help you become a ridiculously good virtual assistant.

I’ll see you next week!

Today we are talking with VA Jacki Hollywood Brown about data organization, data management and records management. 

Jacki is an organization specialist who helps her clients by designing structures and procedures to help them improve their efficiency and productivity.

Tune in to learn about:

• Mistakes VAs (and business owners!) make with data and records management
• Why your brain should not be a storage facility
• How to turn data into usable information
• Privacy and security best practices
• Password management
• And a whole lot more!

To get in touch with Jacki to discuss your support needs, connect with her here:

Website: https://productivelyorganized.com LinkedIn: https://[https://linkedin.com/in/jackihollywoodbrown or book a discovery call with her here: https://productivelyorganized.com/contact/

Jacki Hollywood Brown is a military spouse and professional organizer-turned Virtual Assistant, and she brings her outstanding organizational skills to her VA clients by offering boutique VA services. I spoke with Jacki about the importance of creating and updating procedures and processes in our business (and in our client's businesses). We also talked about what you should have in place to protect your business data, and so much more.

Enjoy!

Whether you’re just starting out or ready to take your VA business to the next level, you’re in the right place.

Today, we’re diving into a topic that I get asked about all the time: how to find clients for your virtual assistant business using Instagram.

Now I’m going to let you know that I am not an Instagram expert, but I do know some things that will be helpful and that’s what I want to share with you in this episode.

Instagram isn’t just a platform for sharing pretty pictures; it’s a powerful tool for networking, building relationships, and landing clients.

If you’ve been unsure how to use Instagram effectively for your business, you’ll get some actionable strategies today that you can implement right away.

Here's where you can find me on Instagram: https://www.instagram.com/virtualassistant.coach

After you listen to this episode, then it’s your turn. 

Take one of the steps we discussed today and put it into action. If you have specific questions or want to share your progress, send me a DM or tag me in your post. I’d love to cheer you on and help you get where you want to go!

Thank you so much for tuning in to this episode of  The Ridiculously Good VA Show.

If you found it helpful, please subscribe, leave a review, and share it with your fellow VAs.

Until next time, keep taking those confident steps forward!

One of the biggest mistakes I see VAs make is trying to do everything at once. Social media posts, cold emails, joining every networking group, tweaking their website… sound familiar?

You’re not alone - I do the same thing!

While those are all great strategies in the long term, they can dilute your energy and results when you’re looking for a VA client quickly.

The key is choosing one strategy and going all in. Why? Because focus brings clarity, and clarity brings results.

By narrowing your efforts, you can:

• Give your strategy the attention it deserves.

• Track your results effectively.

• Avoid feeling overwhelmed.

So, what strategy should you choose? That’s up to you and your strengths, but I’ll guide you through an example here to help you decide and take action.

I hope this framework gives you the focus and confidence to find your next client. Remember, it’s all about taking consistent, intentional action. You’ve got this!

You CAN get a client in a week. When it’s your main focus and you do the right things, it’s easier than you think.

If you want to get really focused and move your VA business forward in just a week, you should join me for my 5 Day challenge From Consults to Clients that starts next week! Register at https://yourvamentor.com/5day!

Thanks so much for being here this week, I’ll see you next time!

I’m thrilled to bring you something extra special as we wrap up the year. As we kick off the new year, I thought it would be the perfect time to highlight my top 5 episodes from 2025. These episodes resonated the most with you, my listeners, and I’m so excited to revisit them today. If you’re new here or missed any of these gems, this is your chance to catch up. And if you’ve heard them before, consider this a refresher to inspire your next steps.

So grab your favorite beverage, settle in, and let’s dive into these game-changing episodes.

We recap the episodes in THIS episode - and below are the links to listen to the full episodes:

1. How to Find a Virtual Assistant Client in a Week (listen here) 2. Essential Skills Every 50K VA Must Have (listen here) 3. How You Can Stand Out in the VA Industry (listen here) 4. 5 Social Media Content Tricks for Virtual Assistants (listen here) 5. Master Your Communication Skills to Be an Elite VA (listen here) Each of these episodes tackled a key challenge or skill that virtual assistants face, and they’ve all been pivotal in helping you grow your business and thrive in this industry.

If any of these episodes spoke to you or if you missed one, I encourage you to go back, re-listen, and take action on what you learn. Growth doesn’t happen by chance; it happens when you show up and put in the work.

Today’s quote: A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better. -Jim Rohn

If you are struggling, I’m here to help. If you are doing okay, I’m here for you too! Let’s work together to make your VA business all you want it to be.

I want to thank for continuing to listen, and I look forward to bringing you even more awesome episodes in 2025.

Be sure to subscribe, leave me a review, and share the podcast or specific episodes with your friends and colleagues.

Here’s to your success and being a ridiculously good VA - I can’t wait to help you become just that!

In today’s episode, we’re tackling three crucial areas that can make or break your success as a VA: mastering boundaries, confidently setting and increasing your rates, and fostering strong, healthy client relationships. These are skills that require courage, clarity, and a whole lot of practice.

Confidence is the foundation of every successful VA business. It impacts everything you do—from saying "no" to an unreasonable client request to quoting your rates without hesitating or negotiating. When you show up confidently, people trust you, value your work, and respect your time.

But here’s the thing: confidence isn’t something you’re born with—it’s something you build. Every time you stand firm on a boundary, communicate your worth, or handle a tricky client situation with grace, you’re building confidence.

Confidence isn’t something that happens overnight, but with each boundary you set, rate you own, and client relationship you nurture, you’ll see it grow. Remember, you’re not just a virtual assistant—you’re a business owner, a professional, and someone who deserves to be respected and valued.

If you need help mastering your boundaries, your rates, and your client relationships, I can help. I am here to help you become a ridiculously good VA.

I have helped hundreds of VAs who are stuck get moving through private coaching, my monthly mastermind group, my group coaching program and my self study trainings. If you are ready to get my help, let’s connect on a Cut to the Chase call.

You can book yours at YourVAMentor.com/chase

As the new year approaches, it’s time to reflect, plan, and gear up for an incredible year ahead. Hopefully it will even be your best year yet!

Today, we’ll talk about setting clear goals, streamlining your systems, and building the confidence you need to elevate your VA business.

By the end of this episode, you’ll have actionable steps to take and the motivation to get started.

Get ready to take some notes, and don’t forget to share this episode with a fellow VA who could use a little extra inspiration for the new year!

Efficiently implementing the actions it takes to run your amazing VA business means planning - and all that means is knowing what you need to be doing and when - and why your are doing it. What leads into it and what happens next.

When you are really focused on success, these things are important and necessary. Clarity will show you the path and you will be able to walk it easily and efficiently.

I hope you’re feeling inspired and ready to take action. If you need extra support, check out my monthly mastermind group for Virtual Assistants - The Virtual Circle - or book a call with me to talk about how I can help you grow your VA business.

I’m going to leave it here for this week, but I do hope to hear from you. I’d love to have you in the mastermind group - success will follow!

I’m Tracey DAviero, Confidence Coach for VAs and I’ll see you next time!