I remember a time when I was convinced that if I just listed all the amazing features of my  services, people would immediately see the value and sign up.

I would outline every detail, the number of sessions, the worksheets included, the email support, thinking that surely more information meant a stronger case.

But instead of drawing people in, I often got a polite "I'll think about it" or, worse, no response at all. It was frustrating because I knew I had something valuable to offer, but for some reason, my message wasn’t connecting.

That’s when I realized something crucial: Selling isn’t about listing features.

It is about creating an emotional connection and solving real problems in a way that resonates with people.

If you have ever struggled to get people excited about what your VA services, it is not because your service isn’t good enough. It is because facts alone don’t inspire action.

Today, we are going to talk about why we naturally lean toward selling with features, why that approach doesn’t work, and what you should do instead to truly connect with your audience and get clients.

It’s a different lens to look through but it makes everything so much easier!

That’s all I’ve got for you this week. As always, if you are looking for more resources to grow your amazing VA business, connect with me on my website YourVAMentor.com/links is where you can find all of my trainings and resources and link to connect with me on social media.

Thanks for listening - I’ll see you next time!