Too many virtual assistants struggle with marketing because they feel like they have to present themselves in a certain way - like they have to be polished, super-professional, or more like someone else in their industry.

But really, your best marketing strategy is authenticity. When you show up as yourself, you attract the right clients - the ones who actually align with your values and work style.

In today’s episode, we’re going to talk about why authenticity matters, how to apply it to your marketing, and how being yourself can actually make marketing and attracting your best clients easier.

I’ll also give you some tips to take action on right away to help you market your business in a way that feels natural and comfortable.

Being yourself in your marketing isn’t just about making things easier for you. It’s about building a business that feels aligned and attracts the right people. The clients who appreciate you, respect you, and want to work with you specifically.

So, what’s one way you can start showing up more authentically in your business today?

Send me a message or comment—I’d love to hear from you! And if you are ready to get help with your VA business, definitely email me or DM me. I’m here to help.

It’s the only reason I’m here at all - to help you become a ridiculously good VA.

And I wanted to leave you with a remind of today’s quote: Be yourself. Everyone else is already taken.

You are unique and you are amazing. There are clients out there that you are a perfect fit for - there are clients who really value you and need you. Go find them.

Thanks for joining me today. I'm Tracey D'Aviero, The Confidence Coach for VAs - I'll see you next time!