A Brighter Web | Grow your business with digital marketing

Creating an Effective Marketing Budget

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Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so let’s examine the right approach.

Where do I start with my marketing budget?
  • Figure out what you’ve spent to this point.
  • Create a document to track everything and work with your accounting team.
  • Develop an ideal budget for what you’d like to spend.
  • Think big and work backward to what is realistic.
    • How much should I be spending on marketing?
    • There’s no one right answer.
  • It’s all about what’s most valuable to your business.
  • This is much more than just advertising.
    • What categories should I consider?
    • Marketing software/tech stack
  • Content creation
  • Advertising
  • Networking events
  • Sponsorships
    • How do I expand my marketing budget?
    • Measure the ROI for what you’re seeing in return.
  • Determine your most effective channels and increase there first.
  • Look at the spend as an experiment—try something new and see if it works.
  • Get your leadership’s buy-in so they understand the value.
    • ...more
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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