With more and more people stuck at home as a result of lockdown, Velux saw an increased interest in home improvement and air quality.

In answer to this, they created Home, Improved, a podcast showcasing the positive impact of their designs on light, fresh air – and property value!

The series set out to inspire listeners to undertake their own exciting projects.

Home, Improved had an international focus. The podcast was produced in three different languages - English, French and Dutch - with advertising messages dynamically inserted into each episode. These ads play in a further five different languages depending on the location of the listener.

In this episode of Fresh Ears, Fresh Air Senior Producer Alex Kenning and Revolt Agency’s Senior Communication Strategist, Mads Schmidt, sit down to discuss creating podcast content for a pan-European audience with relevant and specifically targeted messaging.

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