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In episode 7 of Brands Unbridled, we had the opportunity to speak with Peter Sloterdyk, Global Chief Marketing & Technology Officer for the Australian-based, customer-focused furniture company Koala. Peter’s storied career has taken him from the agency world to leading global marketing efforts for the likes of Grindr and Netflix.
During our conversation we had the opportunity to hear his thoughts on purposeful and authentic representation in marketing and communication campaigns and how global brands need to avoid cultural imperialism as they expand into non-Westernized areas of the world. So, sit back, relax, and let’s celebrate Pride Month with a fun-filled and informative episode of Brands Unbridled!
By Storyhorse5
55 ratings
In episode 7 of Brands Unbridled, we had the opportunity to speak with Peter Sloterdyk, Global Chief Marketing & Technology Officer for the Australian-based, customer-focused furniture company Koala. Peter’s storied career has taken him from the agency world to leading global marketing efforts for the likes of Grindr and Netflix.
During our conversation we had the opportunity to hear his thoughts on purposeful and authentic representation in marketing and communication campaigns and how global brands need to avoid cultural imperialism as they expand into non-Westernized areas of the world. So, sit back, relax, and let’s celebrate Pride Month with a fun-filled and informative episode of Brands Unbridled!