The supply chain is the connective tissue to a 100 trillion dollar global market, and yet it has lacked powerful technology that truly improves transparency and profitability while reducing risk and inefficiencies. Requi’s enterprise cloud-based platform eliminates paper and manual processes so that supply-chain professionals have access to real-time information on a single online platform. The VP of Product Management & Marketing, Richard Donaldson excitedly speaks to us about the industry he has been serving over the last few years and what it takes to truly influence decision makers and build a brand in this space. In a world of information, independent research, and multiple decision makers creating authentic buying experiences, relationships, and solutions is what sets you apart. Richard is focused on refining and executing that value proposition and prioritizing educational and empathetic content.