By 2020, Millennials and Zoomers will make up 40% of the market and be worth ~$3 trillion.

If you want to engage with them, gaming is a solid play.

This week, we welcome Chris Erb, a marketing expert and OG of the gaming space, as well as the Founder of TripleClix Marketing Agency.

We chat about the real MVPs, creative campaigns, and challenger brands that use strategic marketing partnerships to resonate with this generation of gamers.

Success in digital marketing means staying on top of industry trends, and Chris has been setting trends for two decades. Channeling his talents through his agency, TripleClix creates promotional lifestyle content by forging partnerships between brands and studios, and connects them to consumers. 

We talk about some of his most notable campaign strategies, like the Taco Bell / Win-an-Xbox campaign, and his work on the Madden NFL franchise. 

Check out the episode to hear answers to these two big questions and more!

• How can you use marketing to do something unique for your consumers?
• How can a brand tap into cultural moments? 

So sit back, relax, and hit play. If you enjoy the episode, subscribe to our podcast.

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