On this episode, Jake Jorgovan shares his thoughts on proven strategies for getting the most out of the SEO content you create from each episode of your B2B podcast.

He explains how the SEO content you create from a podcast is different from Podcast SEO, which is also known as PVO, or podcast visibility optimization. PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.

Jake goes over the SEO value of show notes, which are short summaries of an episode, and transcriptions, which are word-for-word transcripts of what was said on an episode. He explains why the SEO value of these assets is limited.

He talks about the function of the Summary article, which can have good SEO value, as well as the value of writing an SEO article from each episode, which, as the name suggests, has strong SEO value.

He explains the value of a strategic editorial calendar, the importance of domain authority, and the benefits of driving traffic to your website with this content.

Resources:

https://www.semrush.com/

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com