Working backwards to effectively identify who the ideal buyer personas are for your business is a strategic way to target these individuals.

From there, you can target these buyer personas with marketing material that is specifically catered to their needs or online behaviors. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss how to use these ideal buyer personas in your marketing strategy. At Farotech, we write content and push it through a funnel to ‘ethically bribe’ users to engage in obtaining more information.

Watch the full podcast here

To learn more about creating your buyer persona, check out our blog!