Welcome back to the Digital Marketing Masterclass, the podcast series where we keep pace with the ever-changing, ever shifting landscape of Digital marketing with fresh insights from thought leaders who thrive by creating amazing content that converts.
We have a very special guest today, Mr. Kevan Lee.Today's show is entitled the seven habits of highly ineffective digital marketers.One of the things that Kevan's gonna bring a lot of value from is just the work experience that he had at Buffer and now at Oyster, and so what we're going to try to do is walk through some of these topics but we're also gonna try to include some life experience with this stuff and we're really excited to go.

Today's topic is "The Bulletproof Formula to Writing Web Content that Converts"
This is Digital Marketing Marterclass live. This is a podcast dedicated to helping our clients and our subscribers develop systems that generate leads, nurture leads and the clients and convert those clients into raving fans of your brand, your message and your vision.
So today we are going over something we call PPPO. And what PPPO is, it's essentially a formula that we use with our clients and other people that we help develop marketing systems for so that they can get their message out in a formula that does deal with the full spectrum of the content arc. And so what I'm gonna do is, I'm gonna break it down piece by piece so that you can watch this video again and look at your own content and try to figure out "Hye, from writing an original content should I use this approach? And for revising contents, should I use this approach? If I'm gonna reoptimize this content for SEO, all of this tactics I'm gonna be talking to you today are gonna be very useful to you. 

Most companies have is they simply have a website that does not work. And what I meant by that, is that they have a website that does not convert qualified traffic into sales or clients.
The number one reason why companies aren't able to get qualified traffic to convert is because they're neglecting lead nurturing. 
We've been doing this over 21 years and it's probably one of the most glaring errors that we find. And we also find that very few clients of ours or potential customers of ours have a formal process to generate leads, nurture leads into clients and then convert those clients into either sales or brand ambassadors,  are going to bring more and more referrals back to your business.

We have a pre loaded show for you today. We are going to be talking about the number one rule of effective content promotion. And to do that what we're going to be doing is we're going to be bringing on Chad Pollit. 
If you don't know Chad is, he's probably one of the foremost speakers on content promotion. He's written a number of different books on it including the content promotion manifesto. 

What we wanted to do today is talk about the benefits of using a digital marketing agency. And so I'm sure you're probably like, "Oh wow, that's very easy for you to say you own a digital marketing agency." So this sounds very self-serving and very salesy but that's not why this video is even being made. 
The reason why this video is being made, if you watched the last video, is that what we did is we concluded that marketing is moving just way too fast for a company to have maybe one or two people running their entire marketing department. 

We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work. 
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.

We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work. 
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.

We have a pretty exciting show for you today because what we're trying to do is uncover our new goal for 2022. And what that is, is we're gonna be able to finally step aside from the client work that we've been doing and finally focus on our own marketing. And what I wanted to do is kind if unpack how that would work. 
You see over the last 21 years, we've helped our clients develop marketing systems that generate leads, nurture leads into clients and then convert those clients into something called Brand Ambassadors.

So the first essential thing that we are gonna talk about are your KPIs and your goals. If you're building the website without knowing those KPIs and those goals right upfront, you're gonna be in a lot of trouble because it's almost like starting a race with no finishing line.

These PPC work the investment. Some might call it paid ads, some might call it paperclick. I don't know what you call it but let me tell you something.  There's a lot of money being thrown at this right now from the marketing perspective.