Digital Marketing Masterclass

There are a variety of ways a SaaS marketing structure can formulate, such as running a bit lean, maintaining big marketing departments, or utilizing different vendors.

Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth discuss these different approaches and the value of keeping all moving parts of an effective marketing strategy under one roof. At Farotech, we work hard to outsource very little by maintaining a team of subject matter experts internally. For Farotech’s SaaS clients, we perform a gap assessment as a three to five-year roadmap for success down the line.

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When considering why SaaS marketing is so difficult, there are two major problems that particularly stand out.

The first potential roadblock is a financial mismatch which is typically present in a long-term cash flow strategy. Next, a silver bullet marketing approach cannot always support a business’s long term strategy given the frequent algorithm changes that online platforms go through. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth go into depth about each of these problems and offer a systematic approach to fixing these potential roadblocks along the way for your SaaS business.

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Check out our blog to learn more about SaaS marketing!

It is common for companies with SaaS marketing efforts to face struggles, whether it be when first starting up or throughout their business practices.

From a marketing perspective, there is potentially a cash-flow challenge when a SaaS company is just starting out. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss potential struggles for SaaS businesses. When starting out it can take some time to gain footing as a business and this video demonstrates the potential growth from being a new SaaS company to becoming a well-known business such as Planet Fitness, an example mentioned in this video.

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SaaS marketing, commonly known as software as a service, involves companies that have online or software products with a goal of breaking down payments to try and get consumers to pay monthly.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, break down what SaaS marketing is and how it functions in a business setting. With typically subscription-based efforts, software as a service also employs a variety of tactics in its general strategy. This frequently internet-dependent tool can be difficult to navigate and this series of videos helps reduce its complexities.

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Check out our blog to learn more about SaaS marketing!

If you are a SaaS company who is committed to marketing, you could be left with a disjointed approach that includes multiple vendors, inconsistent messaging, and hundreds of marketing initiatives that are only 30 to 40% complete. This is why SaaS marketing is so difficult. Watch as Chris Carr, CEO of Farotech, and Todd Smith, VP of Partner Growth go into depth about the two most common problems that arise with this form of marketing.

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When implementing your marketing plan, it's important to not put all of your eggs in one basket.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go through the process of establishing the right strategies for your specific marketing plan. Also referred to as an ecosystem of marketing strategies, marketing plans may utilize a variety of marketing strategies to enhance business operations.

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When creating a marketing plan, inbound and outbound marketing methodologies are other important aspects to consider.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about the intricacies of inbound and outbound marketing strategies. These two marketing tactics function well in your overall marketing plan.

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Developing a detailed marketing plan is one important way of establishing goals for your business.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go over a marketing plan's value as a reference to establishing both short-term and long-term goals. After these steps are complete, one can evaluate if those goals have been met. This video also reviews how Farotech is able to assess the strategies and tactics established in the marketing plan and their success.

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While the marketing plans of various businesses might follow a similar structure, they each still maintain unique aspects.

Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the best place to start when creating these marketing plans. They review the steps that Farotech takes when writing a marketing plan that is curated for each individual client.

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Whether utilizing a third party or internal members to create a marketing plan, it is an essential component for all businesses.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, review the necessary steps to establishing and implementing a successful marketing plan. Following a pre-determined marketing plan will demonstrate how you can grow your business effectively.

Watch the full podcast here

Check out our blog to learn about more ways to help your marketing plan